You dread Monday mornings, but you’re not sure what you’d want to do instead. Design sounds interesting but you know nothing about it or if there’s any way you could make a career shift anyway. You just know that your company’s internal tools are driving you insane. It can’t be that hard to make tools that actually work, right?
Believe it or not, that’s a great place to start! You have genunine curiosity and a clearly defined question: you want to learn what it’s really like to be a designer. That’s more than enough to have an engaging, productive conversation. And you probably know someone who knows someone who’s a designer who will give you 15 minutes of their time.
Here’s where to start the next time you’re curious about an unfamiliar role or industry.
Follow your curiosity
Even though you’ve never been a designer, you already know a lot about design. You know that sometimes products just work, and sometimes they really don’t. You’ve probably noticed that even large companies with tons of money can make terrible products and small start-ups with almost no cash sometimes can launch brilliant, innovative products. So what does it take to make a really, really good product? What are the most common barriers that get in the way? You might also ask the designer to tell you about a time that things went really well. What happened and why? How did they know that things went well?
What are the biggest challenges in your role?
This is a much easier question to answer than “Tell me what you do” or “What does a typical day look like?” Who has a typical day? Often you’re juggling multiple projects or clients at once, and likely there’s a lifecycle to each that varies day to day. If you really want to get a sense of a typical day/week/month you can follow up by asking roughly how much time they dedicate to each of these challenges.
While this question is a great starting place, it’s probably not a question you want to ask when you’re actually trying to get hired. The beauty of the question though is that the next time you talk to a professional in this field you can ask much more relevant, specific questions. For example, as I was exploring moving from HR into Sales several people mentioned that one of the big challenges was the relationship with the media agencies. Getting them on board was essential to achieving quarterly targets, but in some ways they were competitors so it was often a tense relationship. This allowed me to ask much deeper questions that both showed I understood something about the role and that gave me valuable information about if that particular team was a good fit. What was their relationship like with the client’s media agency? How had that evolved over the past year? If it’s been a rocky relationship, how have they still managed to hit their targets?
What kind of person would thrive in this role?
This question kills two birds with one stone. You get deeper insight into if you would like the role, and you learn what they are looking for when hiring for the team. You might also ask what kind of person would hate the role and see if that offers any additional insight.
One time this question steered me away from a job I think I would have hated. When I first saw the job posting I was excited because I’d heard great things about their Director. I’d actually had an informational interview with her a couple of years before and was really impressed. The job description matched my skills and experience, and it looked like an opportunity to move out of a job that wasn’t working for me. This all sounded great, until I talked to a couple of people who were already in the role. They both mentioend that the role required a lot of cat herding and influencing without authority. Initially I tried to ignore my gut feeling that this might not really be my dream job after all, but after a couple of simialr conversations I finally gave in to my intuition.
So how did it go? Given what you learned, are you more or less interested in the role?